What: The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, Second Edition
Who: By, David Meerman Scott
Where: Published By, John Wiley & Sons
MahoganyGirl Rating:
Reviewed By: Joymala To The World

David Meerman Scott, a renowned online marketing strategist and author of five books has come up with an extensive revision of his 2008 bestseller. His recently published book, The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, Second Edition points out some interesting web based tools which can go a long way in making every business's social media marketing efforts a huge success.

The book gives you a success mantra: Give as much information as possible about your company, products, services, and the industry to your target customers to enable them to make product buying decisions. And do this by directly communicating with your clients using web based communication tools. In this second edition, David has put forward some of the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and You Tube. In fact, no one can deny the increasingly predominant role played by these social media sites in successful promotion of a business.

David has presented some great ideas to make your online endeavor a success with plenty of examples. Even the case studies make for a good read. So, you don't feel disconnected any way. It does not present any abstract, tough-to-visualize practices...all it says establish your brand as the best in the market using the powerful tools of social media, viral marketing, blogs, news releases and so on. But, why will you try this? Well, most web based techniques (mentioned in this book) for online promotion of your brand will cost you a fraction of the price you otherwise spend on traditional marketing tools. So there's opportunity of your business to get popular in the online world without overshooting your budget!

If you have been looking for a step-by-step action plan for leveraging the Internet to communicate directly with buyers, increase sales, and enhance your brand's online visibility, this is the book for you. The book is divided into three major sections. The first section deals with how the old rules of marketing and PR changed in today's online market. The second section talks about using web based communications such as social media, blogs, viral marketing, content rich websites, and news releases to reach buyers directly. And the third section gives action plan for using the power of the Internet and web based technologies to the optimum.

This is indeed a comprehensive book that presents all the aspects of online marketing under one cover. Market to win with this new edition of the bestseller!!